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Whether you’re a photographer or simply an aspiring one, you’re going to be pulled in a million different directions with your business. Between emails, accounting, marketing, retouching and photographing clients, a solid workflow is something that can help you keep your sanity.
To be clear, a workflow is a sequence of steps that you take in order to complete your work. As a photographer, some of that is creative, but most of it is actually technical. If you’re familiar with my business or my brand, you're probably aware that I prefer to keep things simple – so while my workflow is relatively technical, it’s not complicated and it’s something MOST photographers can adopt.
To keep things as simple as possible, I'm going to restrict today's blog to my workflow on set. On a later date, I'll be sure to update that with my client life cycle, which will be much more tedious, but just as simple.
- Make Sure That You're Shooting in RAW FORMAT. A RAW file is effectively uncompressed data which gives you the greatest flexibility as a photographer in post production and also the highest image resolution possible.
- Make Sure That You Have Your Correct White Balance Set. Even though you have the flexibility to change your white balance in post production when you're photographing in RAW, it's still smart practice to get it right in camera. Why? Remember that the back of your screen is a JPEG interpretation of the RAW image. If you have the wrong WB, you may alter your settings as a result of that preview.
- Use a Color Checker. If you're working in Adobe Lightroom, a color checker is the easiest way to reproduce the colors that you see in person, i.e. reds are red. blues are blue, etc. by simply taking a quick snapshot of your color checker prior to your shoot. LEARN HOW TO USE A COLOR CHECKER
- Make Sure to Take a Correctly Exposed Image. Truth be told, as an artist there is no "perfect exposure," but technically speaking you want to be sure that you don't lose information in your image for editing purposes, whether that's going too dark (under exposed) or too light (over exposed).
- Be Sure That Your Images are Importing Onto Your Computer. Whether your personal preference is Adobe Lightroom or Capture One, you should ideally ALWAYS tether into your computer for a couple of main reasons: It allows you to instantly backup your data, you can color correct your images, and so it's much easier easier to direct your clients with real-time feedback.
- Backup onto an External Drive. Backing up your data isn't an option, it's a must. In fact, I ALWAYS recommend tethering your data to an external drive instead of your computer. This allows you to simultaneously backup your data and not bog down your laptop with extra data.
- Use a Color Calibrated Monitor. Color reproduction is one of those things most photographers don't consider until they're in post production. If you want you client's skin, clothing or your scenery to match what it looks like in person, then you need to use a color calibrated monitor. I personally use Eizo products because they have a *built in colorimeter and can accurately depict colors as I see them in person. Click Here for to find the Right Eizo Monitor for You.
- Digital Delivery.
- Physical Print.