Start with Why

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by Simon Sinek

What separates truly influential leaders from the rest? According to Simon Sinek, it all starts with why. In this bestselling book, Sinek explores how purpose-driven leadership and clear communication can spark movements, build loyal teams, and create lasting impact. If you want to lead with clarity and inspire through action, this is essential reading.

Jeff’s Take:
This book reframed how I think about business. It breaks down the WHY, HOW, and WHAT of leadership and branding, and shows why purpose is more powerful than any product. It’s a must-read for anyone building something meaningful.

Jeff Rojasstart with why, simon sinek, leadership books, purpose driven business, brand strategy, business communication, visionary leadership, why how what, marketing with purpose, business inspiration, leadership mindset, organizational culture, entrepreneur books, inspiring leaders, find your why